Watch this: Alt-pop act Nasty Cherry share new single Lucky after teasing it online
Following a social media frenzy generated by founder and mentor Charli XCX the band made an unconventional debut in 2019. The half UK / half US band emerged with a Netflix series, I’m With The Band: Nasty Cherry, an unfiltered, six part docuseries following the highs and lows of forming and breaking a modern band.
Their debut EP, Season 1, got an airing at sold out headline shows in the UK and US, and Nasty Cherry have had over 13 million global streams.
Lucky is written by the band with the track’s producer Yves Rothman and they’ve built it around understated synths, escalating drum beats and rich vocal melodies highlighting the importance of friendship and unity.
The song is accompanied by a Kristen Jan Wong-directed video, with the band playing the roles of different audience members and winners at an award show, each being celebrated for their own individual traits.
“Lucky is a song we wrote for each other during the pandemic where the 6 weeks we got to spend together felt incredibly precious and introspective. It’s a reflective, sweet and spiky little song,” say the band.
Last year the band released their sophomore EP, the imaginatively titled Season 2, and found them joining forces with 100 Gecs’ Dylan Brady on self-love anthem I Am King, British screenwriter Drew Pearce for the cinematic Better Run video and animator Du Blonde for Shoulda Known Better.
Nasty Cherry see themselves as a thoroughly modern band who have let their fans in to their world from the very beginning and allowed them to evolve in real time. They have cleverly established a network of collaborators well in advance of a debut album to position themselves as alt-pop frontrunners.
Main photo by Kristen Jan Wong, live photo by Melanie Smith
Words by Paul Clarke, you can see his author profile here.
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