Following on from her widely acclaimed debut album ‘Mercurial’, Glasgow’s femme art- pop artist, Elisabeth Elektra releases her new single, ‘ ‘I Am The Love – Elektra’s Dance Mix’ ‘and its another slice of wistful electronic pop full of melancholy and perfect groove. You can dance, cry or just listen to its sweeping atmospheric beauty.
It’s the latest in her series of alternate mixes from ‘Mercurial’, Elektra is bringing us in to 2021 with a dance-pop version of heart-breaking album track ‘I Am The Love’.
“I Am The Love is at its core a song about love and grief, and how we can’t have one without the other. I wrote it while thinking about my dad who died when I was really young. I was thinking about how what remains when we leave this planet is the love we shared, that’s our real legacy – how we made others feel”
With ‘I Am The Love – Elektra’s Dance Mix’ Elektra really demonstrates her prowess and versatility both as a songwriter and producer.
‘I Am The Love – Elektra’s Dance Mix’ was written, performed and produced by Elisabeth Elektra. It is icy dance-art-pop, idiosyncratic and catchy, reminiscent of some of the best Scandinavian pop songwriting, or early career Madonna.
The video that accompanies this new mix of ‘I Am The Love’ was filmed and directed by Californian artist Marina Fini in the Joshua Tree desert during a rare snow storm, it was worked on by an entirely female and non-binary team. Elektra went to stay in Marina’s Joshua Tree home / art installation, and the video was created over a weekend. Elektra is perfectly at home in this alien landscape, the video is a crystallisation of the distinctive aesthetic world Elektra and Marina Fini created for the ‘Mercurial’ album cycle.
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